Approach to BtoC business and BtoB business markets are quite different;
B to C
① Biggest segment = 46 mil, 60% of labor population under regular employment
② Poor segment = 30 mil, 40% of labor population under non-regular employment
③ Aged segment = 35 mil over 65 years
A. Basic demand is value for money
B. Additional demand for individual taste with SNS friends
Internet Ads just surpassed TV Ads
B to B
Quality is most important with customer trust
Customer is not "King" but "God"
Customer often requests Life Time Free After Service
Cautious customers for new technology
Dealer is not agent of makers but customers
Small company = 99.7% in number, 69% employees
Trust based society seeks for long term business